全球传播,数字文化和产业方向硕士学位

BTC365的交流方式在不断变化. 从身份和社区的新概念, 转向虚拟空间和全球网络的转变, 到商业革命, 政治和行动主义——数字媒体帮助BTC365创造了一个美丽的新世界. The Digital Cultures and Industries track helps students to meet the challenge of this world with a suite of up-to-the-minute critical and practical courses that can be tailored to different career pathways.

The 数字文化与产业轨道 within the 全球通信硕士 offers an innovative and interdisciplinary focus on the central importance of digital technologies in today’s world.

公共领域的运作意味着每个人都有发言权, and the way I look at the world now because of the Global 沟通s program is that the digital space is our new public sphere.

科迪达蒙 校友的10
数据驱动世界的技能

作为数字文化与产业专业的学生, 你将获得深入的理论知识, 数字媒体的背景和实践,以及它们与全球文化和通信行业的关系. 建立在对数字媒体的崛起和当前全球辩论的批判性思维的坚实基础上, 你可以从事专门的话题,如移动媒体, 新应用经济, 数据和算法文化以及数字倡导. 并将想法付诸行动, 从实践课程中选择教学技能,如数据分析和可视化, 社会媒体策略, 数字写, 多媒体讲故事, 视觉设计与编码. 向数字媒体学者和行业专业人士学习, you are primed with the critical and practical skills and emerging literacies required to thrive and adapt in a transforming digital world.  

不同的池

从事这一职业的学生可能来自不同的工作和学习背景——广告和公关, 设计和电影, 社会学, 人类学和心理学, 写作和新闻——或者对在这些领域追求职业生涯感兴趣. 不管他们的个人天赋是什么, the Digital Cultures and Industries track prepares students for professional careers at the changing face of communications or further graduate study in emerging fields. 

课程和研究硕士

和普通的全球通信硕士课程一样, 课程可以在三个学期内完成, 包括夏季. 实习或论文的长度可能会有所不同, 然而, 许多学生选择花额外的时间在这些组件上.

与全球通信课程的核心模块一起, 选择数字文化和产业轨道的学生将从额外的选修课中选择主题,包括:

CM5002品牌与信念

This course examines the evolution of critical advertising and brand analysis with a particular emphasis on learning how people come to identify with and believe in brands. It includes an analysis of how brands work as systems for producing differences between themselves by creating imaginary possible worlds associated with brands. 学生学习符号学和语言学分析工具,以分析品牌及其相互关系. Each student completes a communications audit of a brand examining all aspects of its communicative strategies from package design to employee behavior, 服装, 体系结构, 和车间设计. The course will also examine how 品牌 now has extended beyond consumer brands to such areas as 非政府组织 and politics (political parties as brands and politicians as brands).

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CM5026政治 & 全球媒体经济学

本课程研究全球媒体系统的动力. 学生将对信息的国际流动有批判性的认识, 娱乐和生活方式的价值观在塑造文化和政治现实方面发挥着强大的作用. “软实力”的概念是考察西方流行文化影响的关键, 无论是“帝国主义”还是“全球化”. 这门课程以各种形式考察软实力:好莱坞电影, 电视连续剧, 流行音乐, 迪士尼卡通, 快餐,如可口可乐和麦当劳, 以及脸谱网等社交媒体网络, 推特和YouTube. The course also analyzes the influence of non-Anglo-American pop culture — from Turkish soap operas to Latin American "telenovelas".

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CM5028高级视频制作

(Video Production Practicum) This course is intended to give students an opportunity to understand the production process from development through the finished product, 从理论和实践两个角度. 因此, 在本学期的课程中, 学生将被期望制作几种类型的视频项目:短视频, “摩拳擦掌”练习, commercials and PSA’s; participate in production of elements for class group projects; and complete a final project in the student’s choice of genre.

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CM5060视觉文化理论 & 沟通

This course explores the power of visual forms of media and communication in forming and transforming our world and society. 通过对材料的跨文化调查, 背景和理论, 学生将学习研究视觉作为一个意义被创造和挑战的地方, 了解文化, 意识形态, 社会规范和价值观可以通过形象来传达. BTC365将使用胶片, 摄影, 博物馆展览, 广告, 新闻报道, 再想想这些媒体在全球化的数字环境下的转变. The rising power of digital vernacular 图片 – 图片 made by ordinary people in ordinary situations – is one of the subjects to be considered. BTC365将探讨社交媒体对社区和身份重新定义的影响, 以及政治和品牌的转变. 最终, 学生将运用“通过图片来研究世界的功能”的策略, 图片, 和可视化”. 他们将学习视觉理论如何跨文化扩展, 视觉实践如何塑造视觉的物理和文化条件, 以及视觉媒体如何从根本上影响BTC365的身份和环境.

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CM5062数字媒体写作实习

本课程将创建一个“新闻编辑室”,鼓励对媒体的批判性思考. 这门课程将研究互联网如何彻底改变了新闻业, 讲故事, 更广泛地说,还有媒体行业. 学生将学习, analyze and discuss these trends as well as write about particular issues – thus developing their own voices and “brands” as writers and media professionals. 学生 will maintain blogs and their work will be published and curated on the student media website where they will appear as blogger/columnists. Another component of the course will emphasize career development: each student will produce a professional-grade online profile and portfolio through blogs and social networks

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CM5080视觉设计实习

本课程集中介绍各种通信策略的设计原则的基础知识. 通过循序渐进的实验时间指导, students will learn the fundamentals of working with Adobe Creative Suite in order to create their own brand and its accompanying visuals. Presentations by professionals working in various fields of design and communications will familiarize students with their first-hand experience. 设计素养对all交流领域都至关重要, 无论是传统印刷, 数字媒体, 网站或视频. 本课程将特别关注图像和文本之间的关系, providing students with a solid foundation for any further study of graphics or web design they may wish to undertake in the future, 以及训练学生与专业设计师有效互动.. 本课程将由讲授设计基础知识的讲师组成, 工作专业人士的演讲和研讨会, 并利用实验时间学习应用于学生个人品牌项目的实用技术技能. 它适合计划从事广告工作的学生, 非政府组织, 品牌, 全球宣传或任何其他传播领域. 设计素养是一项基本技能, 对于任何组织的信息的有效沟通都是必不可少的. 学生 will gain appreciation of graphic design; learning how typography color, 作文, 摄影, 插图, 等. 共同努力建立有效的信息渠道.

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CM5091全球传播主题

课程主题每学期都有变化-查看当前的课程描述的当前学术时间表.

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CM5020 Magc模块

这些密集的、实用的模块的主题每学期都会改变. 可能会被记两次.

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探索完整的轨道需求

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